Privacy Policy

Effective Date: March 25, 2026

Raya Rivera, Real Estate Advisor at The Brokerage KY (“we,” “us,” or “our”), operates the website rayarivera.com (the “Site”). This Privacy Policy describes how we collect, use, and protect your personal information when you visit or interact with the Site.

1. Information We Collect

Information You Provide Directly

When you fill out a form, request a home valuation, schedule a consultation, or otherwise contact us, we may collect:

• Full name
• Email address
• Phone number
• Property address or search criteria
• Any additional information you choose to include in a message

Information Collected Automatically

When you visit the Site, we automatically collect certain technical information, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 4)

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide real estate services
• Send property listings, market updates, and related communications
• Send text messages (SMS) related to your inquiry or real estate needs, with your prior consent
• Improve the Site, its content, and user experience
• Analyze traffic and usage patterns via Google Analytics
• Comply with legal obligations

3. Third-Party Services

We use the following third-party services that may collect or process your data:

• GoHighLevel (GHL): Our customer relationship management platform. When you submit a form on this Site, your contact information is stored in GoHighLevel to manage communications and follow-ups. GoHighLevel Privacy Policy
• Google Analytics (GA4): We use Google Analytics to understand how visitors interact with the Site. Google Analytics collects data such as pages visited, session duration, and general geographic location. This data is aggregated and does not personally identify you. Google Privacy Policy
• MLS Import / Bluegrass REALTORS MLS: Property listing data displayed on this Site is sourced from the Bluegrass REALTORS Multiple Listing Service. See Section 7 for the full MLS disclaimer.

We do not sell your personal information to third parties.

4. Cookies

The Site uses cookies to improve your experience. These include:

• Essential cookies: Required for the Site to function properly (WordPress session cookies, Breeze cache cookies)
• Analytics cookies: Used by Google Analytics to track Site usage and performance

You can control or disable cookies through your browser settings. Disabling cookies may affect certain features of the Site.

5. SMS and Text Messaging (TCPA & CTIA Compliance)

By providing your phone number and opting in through a form on this Site, you expressly consent to receive text messages (SMS) from Rivera Realty, LLC related to real estate services, property updates, appointment reminders, and follow-up communications.

Consent is not a condition of purchase. You are not required to consent to SMS messaging to use our services.

Message frequency varies. You may receive recurring messages depending on your inquiry and activity.

Message and data rates may apply based on your mobile carrier and plan.

To opt out, reply STOP to any text message you receive from us. You will receive a confirmation and no further messages will be sent. For help, reply HELP or contact us at (859) 710-9033 or raya@thebrokerageky.com.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of information are excluded from this sharing, including mobile opt-in data and consent. This information will not be shared with any third parties for marketing or promotional purposes. Information sharing to subcontractors in support services, such as our SMS delivery platform (GoHighLevel / LeadConnector), is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Your Choices and Opt-Out Rights

• Email: You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any email.
• SMS: Reply STOP to opt out of text messages.
• Cookies: Adjust your browser settings to refuse or delete cookies.
• Data Deletion: To request deletion of your personal data, contact us at raya@thebrokerageky.com. We will respond within 30 days.

7. MLS Data Disclaimer

The property listing data displayed on this Site comes from the Bluegrass REALTORS Multiple Listing Service (MLS). This information is deemed reliable but is not guaranteed. All properties are subject to prior sale, change, or withdrawal. Neither the listing broker(s) nor Raya Rivera or The Brokerage KY shall be held responsible for any typographical errors, misinformation, or misprints, and shall be held totally harmless.

Listing data is updated periodically; some properties displayed may no longer be available. Information is provided for consumers’ personal, non-commercial use only and may not be used for any purpose other than identifying prospective properties for purchase.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Site is not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or your personal data, contact us:

Raya Rivera Real Estate Advisor, The Brokerage KY 505 Wellington Way STE 125 Lexington, KY 40503 Email: raya@thebrokerageky.com Phone: (859) 710-9033